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: : Value of DWA Digital Brochures : :
Every company understands that it costs far less to retain a customer than to acquire new one, yet there are no 'captive' digital channels. Web pages require customers to proactively 'visit' and email campaigns are overwhelming consumer's inboxes rendering them less and less effective.
DWA's proprietary patented digital media technology provides catalog, circular and brochure solutions that reside on the end-user's desktop. As the technology resides on the desktop, marketers have a direct and ongoing 'captive' relationship with consumers. The DWA Digital Brochures offering has three key features which drives value for the online marketer.
Desktop Channel
The technology provides a branded promotional platform on the desktop with an ongoing and updateable direct communication feed from marketer to consumer. For more information on the characteristics of the desktop channel, click here.
Familiar Format
The channel is delivered through a patented, familiar 3D page-turning interface that is simple to use, replicates the exact layout and branding of offline media, and enables product 'browsing' on the PC for the first time. For more information on the characteristics of the familiar format, click here.
Sales Outlet
Importantly, the application acts as a standalone sales channel on the desktop with e-commerce functionality. This enables the consumer to shop up to five times faster and without the frustrations involved when using a web site. |
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