Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results. Typically, the higher a site’s “page rank” (i.e., the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people are searching for. Direct Web Advertising’s optimization of a website primarily involves editing its content, linking structure and HTML coding to both increase its relevance to specific keywords and to remove barriers to being indexed properly by search engine spiders.

Our team of SEO experts will audit your current website, and make the necessary changes based upon keyword research to ensure you are not only visible to the search engines but highly ranked as well.