Overview

Direct Web Advertising has a team of Google, Yahoo, and MSN certified professionals that can manage your new and existing paid Search Engine Marketing ad campaigns. Whether it’s traditional contextual-based ads or image and video ads, our team monitors the keywords that convert into sales to ultimately increase your return on ad spend while lowering your cost per acquisition.

We provide free analytic tools to give you real-time tracking of your campaign whether through Google, Yahoo!, or Bing.

When used in conjunction with SEO (Search Engine Optimization), Article Submission and Direct Web Advertising’s Website Creative Services, search engine marketing can drastically lower your cost per lead.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and what they can expect each methodology to achieve. Search engine traffic is unique in the following ways:

  • Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission – it’s “just-in-time marketing”.
  • Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.
  • Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search, either by clicking a search link in a directory style portal or by filling out a search query box. See Contextual Link Inventory for an exception.