Winner of Florida DMA's Max Sackheim Creative Award 2005 The Florida Direct Marketing Association (DMA) announced in Febraury 2005, the winners of the Florida Direct Marketing Association Max Sackheim Creative Award. Direct Web Advertising (DWA) won in the Mail Order Catalog (16 or more pages) category for their marketing and creative efforts on the Home Depot Digital Catalog. The Max Sackheim award is the most prestigious creative award for the Florida DMA. All creative designs, copy and art is prepared in Florida. This uniquely designed award has been gaining national reconition in the Direct Marketing industry. The Florida DMA Chapter was founded in 1977, which now includes over 400 professionals from advertising agencies, advertising and marketing communcation departments, graphic arts, list firms, printers, photographers, television and radio, telemarketing firms, e-mail marketers and others involved in the business of direct marketing. DWA will be honored and awarded at the Florida DMA Creative Luncheon Forum on Thursday, March 17, 2005. Guest speakers at the event will include: Stan Harris, Principal for Harris Ideas, Ernie Cox, Creative Director for Starmark International and John Drury, Senior VP of Marketing for Auto Nation. DM News Big Jump for Online Catalogs in '03, Study Says - April 12, 2004