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: : Save the Trees...Go Digital! with Digital Brochures and Catalogs : :
Every company understands that it costs far less to retain a customer than to acquire new one, yet there are no ‘captive’ digital channels. Web pages require customers to proactively ‘visit’ and email campaigns are overwhelming consumer’s inboxes rendering them to be less and less effective. These channels do little to build an ongoing captive relationship with customers. Companies with superior relationship retention and development tools will have a significant competitive edge.
Direct Web Advertising (DWA) uses proprietary patented digital technology to provide catalog, brochure, magazine and book solutions that reside on the end-user’s desktop. This technology creates an interface that replicates traditionally printed media with a real three-dimensional feel (page turning, table of contents, even a spine where appropriate). This type of application (termed by Microsoft as ‘Rich Client’) is a fully web / XML and e-commerce integrated, and can incorporate full colored pictures, sound, moving pictures, animation and special effects.
Even when off-line, consumers can browse product offerings driving traffic to bricks and mortar stores or ‘shop’ using their shopping cart, needing only to go online to ‘check-out’ or to receive updated offers.
As the technology resides on the desktop, marketers have a direct
on-going ‘captive’ relationship with consumers. Promotional messages and ‘updates’ are pushed through the direct marketing channel to the user-end’s desktop, all happening in the background. When consumers are online, marketers can be certain their promotional messages will reach these self-selected customers. |
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