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: : Desktop Channel : :
The Digital DM Desktop Channel the ultimate sticky medium in which marketers can communicate with their customers. Once installed by the willing consumer, the channel can be updated 'at will' by the marketer to reflect new prices, promotions, sales and offers. This avoids the requirement to notify consumers through the cluttered in-box or for the customer to pro-actively visit the marketer web site.
Specifically the key features of the Desktop Channel are:
> Branded Presence.
Your brand/icon sits on the customer's desktop.
> Captive Customer.
The customer is captive within the branded, company-specific application.
> Ongoing.
The channel remains on the desktop and you have a permanent
attentive audience unless the program is manually uninstalled.
> Updateable.
The application speaks with the server when the customer is
offline and 'invisibly' updates information and downloads special offers.
> Direct Feed.
All ongoing updates and messages bypass any requirement to be
delivered through the cluttered inbox or from the web site.
> Collects Information.
Built-in measurement and tracking data act as a cost effective tool to assist in promotions, lead generation, and market research.
To view a sample of the technology on your desktop, click here.
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