I began my career with edirect.com, which sold to Naviant, and then later sold to Equifax. I was a top producing representative at each company. After I realized the success that I had, I thought it would be time to open my own company in 2004. Since opening DWA we have experienced many years of success. This is due to the fact that we strive for perfection and longevity with all clients.   We hope you will join in our success by being one of our clients.
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Jason McCaffery
Director and CEO
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Pete LaBella
Chief Operations Officer
Peter F. LaBella, a native of Fairfield, CT,  brings over a decade of internet marketing experience for DWA’s  clients to benefit from.   His career began at a small start-up company, VexCorp, Inc.,  based in Ft. Lauderdale, FL, where he eventually managed the online marketing for all 20 + locations across the US.  Peter later moved on to become a Sr. Account Manager at Naviant, Inc. which was then acquired by fortune 500 giant Equifax.

In 2004, Mr. LaBella decided it was time for a change and joined forces with Direct Web Advertising and has not looked back since.  As the COO of DWA , Peter thrives on his innovative strength’s  and his willingness to think outside of the box.  Peter’s  knowledge and tactful business understanding allows for DWA to remain above the curve within the online marketing space and has the earned respect of many industry leaders alike.

Richard has over 9 years of experience as a web graphic / interactive designer. He has maintained websites of over 3000 pages, smaller business websites as well as one page landing page websites. He has experience working with nearly every web technology including XML, CMS, HTML, Dreamweaver, Adobe Photoshop, Adobe Illustrator, JavaScript, and CSS.

On top of the experience Richard brings to DWA with his web design background he also has designed hundreds of brochures, catalogs, magazine print, banners and many other marketing materials for companies.

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Richard Anderson
Lead Designer